This Privacy Policy explains how Lasefinity (“Lasefinity,” “we,” “us,” or “our”) collects, uses, stores, shares, and protects personal information when you visit our website, contact us, sign up for updates, request product information, or otherwise interact with us. This policy is intended for website visitors, prospective customers, research institutions, engineering teams, distributors, suppliers, and other business contacts.
Lasefinity develops and supplies laser and additive manufacturing systems, including metal 3D printing and directed energy deposition technologies, for research, industrial, prototyping, and manufacturing applications.
Website: https://www.lasefinity.com
General contact: sales@lasefinity.com
Privacy contact: sales@lasefinity.com
This policy applies to personal information processed through:
This policy does not cover third-party websites, platforms, social media pages, or services not controlled by Lasefinity. Their own privacy policies apply.
Information you provide directly
Information collected automatically
Information from third parties
We may receive personal information from your employer or institution, distributors, business partners, event organizers, social media platforms, or publicly available business sources where permitted by law, and use it only for legitimate business purposes.
Where privacy laws require a legal basis, we rely on one or more of the following:
| Legal Basis | Examples |
|---|---|
| Consent | Email marketing signups, optional cookies where required, and other uses where we ask for permission. |
| Contract or pre-contract steps | Responding to product inquiries, preparing quotations, fulfilling orders, providing support, and managing customer relationships. |
| Legitimate interests | B2B communications, website security, service improvement, analytics where permitted, fraud prevention, and business administration. |
| Legal obligation | Tax, accounting, regulatory, compliance, legal process, and recordkeeping obligations. |
Where consent is required, you may withdraw it at any time. Withdrawal does not affect processing that occurred before withdrawal.
Our website uses cookies and similar technologies to analyze website traffic, understand how visitors use the website, improve performance, and optimize the website experience. When you accept cookies, related data may be aggregated with other user data for analytics and improvement purposes.
Types of cookies we may use include:
You can accept or decline non-essential cookies through the cookie banner where available, or control cookies through your browser settings. Blocking some cookies may affect website functionality.
Our website uses Google reCAPTCHA to help protect forms from spam, abuse, and automated submissions. reCAPTCHA may collect hardware and software information, such as device and application data, and send it to Google for security analysis. Google’s Privacy Policy and Terms of Service apply to reCAPTCHA use.
We may also use service providers for website hosting, form processing, email delivery, CRM, analytics, security monitoring, cloud storage, and customer support. These providers process personal information only as needed to provide services to us, subject to appropriate contractual and security obligations.
We do not sell personal information. We may share personal information in the following limited circumstances:
Lasefinity may process or store personal information in the United Kingdom and in other countries where our service providers, business partners, or customers are located. These countries may have data protection laws different from your country. Where required, we use appropriate safeguards for international transfers, such as contractual protections, data processing agreements, or standard contractual clauses.
We keep personal information only for as long as reasonably necessary for the purposes described in this policy, unless a longer period is required by law, contract, tax or accounting rules, warranty requirements, or dispute resolution. We may retain de-identified or aggregated information for analytics and business improvement.
| Data Category | Suggested Retention |
|---|---|
| Website inquiry records | Up to 24 months after last interaction, unless converted into customer records |
| Marketing subscription records | Until unsubscribe or withdrawal, plus suppression records |
| Customer and project records | Term of relationship plus 5–8 years, depending on tax, warranty, and contract needs |
| Invoices and accounting records | As required by applicable tax and accounting law |
| Website analytics and cookie data | As configured in analytics tools, preferably shortest practical period |
| Security logs | Typically 6–24 months unless needed for investigation |
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure. These safeguards may include access controls, secure hosting, encryption in transit where available, role-based access, confidentiality obligations, vendor review, backups, and incident-response procedures.
No website, email system, or online service can be guaranteed to be completely secure. You should avoid sending highly confidential technical, commercial, or sensitive information through website forms unless appropriate security and confidentiality arrangements are in place.
Depending on where you are located and which laws apply, you may have rights to:
To exercise your rights, contact us at sales@lasefinity.com with the subject line “Privacy Request.” We may need to verify your identity before responding.
If you sign up for updates, promotions, events, or product announcements, we may send you marketing communications by email. You can opt out at any time by using the unsubscribe link in the email or contacting us. We may still send non-marketing communications, such as responses to inquiries, service messages, order-related notices, or legal notices.
Our website and services are intended for business, research, engineering, institutional, and industrial users. They are not directed to children. We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us so we can take appropriate action.
Because Lasefinity works with industrial and research applications, users may choose to share technical or project-related information. Please do not submit confidential designs, CAD files, proprietary material data, trade secrets, export-controlled information, or sensitive project information through general website forms unless an appropriate confidentiality agreement and secure submission method are in place.
Our website or communications may link to third-party websites, platforms, social media pages, or partner websites. We are not responsible for the privacy practices, content, or security of third-party services. Please review their privacy policies before providing information to them.
We may update this Privacy Policy from time to time to reflect changes in our website, services, legal requirements, or business practices. The updated version will be posted on this page with a revised effective date. Material changes may be communicated through appropriate notice where required by law.
For privacy questions, requests, complaints, or concerns, please contact:
Lasefinity Ltd
Email: sales@lasefinity.com
Website: https://www.lasefinity.com